On the launch of umpteen Anti-aging Products and what that means for women
The first page on Google search for “anti-aging” contains an 80% of nothing else but product ads. And if you are not skeptic enough, you might think that this world is real and that that’s all there is to it. Equally annoying is the range of ads that declare that there is “one weird anti-aging trick that a housewife somewhere has discovered that has made doctors angry!” But what does skepticism even mean if you are convinced that you have to look pretty, young or lovely all the time? As testimony to the fact that many women amongst us are convinced and converted, skeptic or not, the beauty industry runs into multi-billion dollars in the US and is growing in India at a rapid rate of 20% every year. Whether converted into buying a bunch of beauty products and visiting parlours or not, everyone did gasp when Madhuri Dixit danced with Ranbir Kapoor. She looked 18! It’s appalling to think that researchers are at work day and night just so we could look a little better at a party! Ar