An Interview with Sushumna Kannan By Manon Foucraut
Why is Bollywood one of the most important influences for beauty criteria in India? Bollywood can be said to be one of the most important influences in recent times not only on beauty standards but a whole host of other issues as well. As has been argued, it is the carrier of modernity/west itself to the Indian masses. Bollywood defines many things--moral codes (even if through contrasts), lifestyles, culture etc. It projects a “fun life” as opposed to real lives that are far more complicated. As a bridge to the west, many of Bollywood’s values comes from the west and its beauty criteria never really accepts the average Indian face as “OK.” As a power visual medium, it sets the criteria for beauty in India and on western terms; faces cannot have culture-specific features but must seem neutral! Bollywood’s melodramatic nature has not gone unnoticed by the Indian middle class and anyone influenced too much by it, is often considered naive. Yet Bollywood has over time shaped...